Share, like, stumble, tweet, heart reaction, favorite, thumbs up, banging head into keyboard emoji….oh, that last one doesn’t exist? Well, for bloggers, I really think it should.
I can’t be the only one who has spent hours pouring over social media and old blog posts to keep the blog hits coming, right? I firmly believe that statistic are not everything and we shouldn’t be TOO concerned over them, but whose heart doesn’t sink a little when their stats are sinking, right? I think I have finally figured out a way to keep your numbers steady without feeling like you’re glued to your laptop 24/7.
SELECTIVE is the key word here. As a new blogger, I used to share wherever, whenever and however often I could – I figured “the most the better.” THIS IS VERY WRONG, and please stop doing it because you’re only annoying people and you’re actually giving them more of a reason to click that “unfollow” button. Share your posts in the groups and channels that actually are interested in your content. Mass-posting or posting too frequently to groups or pages you’re a part of is a fast way to get people really annoyed with you.
Once upon a time, I lived in a world where I had no idea that scheduling your posts was a thing. I was an idiot – don’t be like me. I used to actually post to Facebook and Twitter a few (live) times a day and if I got busy – I just didn’t post that day. You might think missing a day or two on your blog Facebook page isn’t a big deal (especially if you’re pre-occupied with real life things like traveling, jobs, kids or other responsibilities that don’t leave time to update your status every few hours), it’s those quiet times that really slowly have your readers losing interest.
This is the world of instant gratification and constant internet updates – schedule your posts so you keep an active and interesting social media presence.
UTILIZING SOCIAL MEDIA(S) THAT BENEFIT YOUR BLOG (AND STAYING AWAY FROM ONES THAT DON’T)
I might be one of the only established travel bloggers who no longer has an Instagram account – but it’s because zero percent (okay, actually 1 percent) of my traffic in 2015 was from Instagram. I spent hours upon hours that year taking and editing photos specifically for Instagram and I’m not sure how or why – but it just wasn’t doing anything for my blog…so I stopped using it!
I focused more of my energy on places like Twitter and Pinterest which showed a lot more traffic flowing in. Because of that, in the few short months of 2016 my blog stats have not only increased but eventually leveled out and give me about the same numbers from the same sources every day.
I gave Instagram some time and the stats don’t lie – it just wasn’t worth the time I was putting in, and putting time into a medium that didn’t help my blog was exhausting and frustrating.
READ/INTERACT WITH OTHER BLOGS (THAT YOU ACTUALLY ENJOY)
We’ve all read a blog post we’re not really interested in as a part of some sort of reciprocation thread in some sort of blogging group, right? Obviously if you’re participating in threads like this, you have to follow the rules and read/engage with blog posts even if they aren’t particularly interesting to you. BUT – do you ever navigate to their blog homepage and look around for posts you actually are interested in?
We’re so quick to do all of these empty reciprocation, but we should also be taking the time when we have it to just read other people’s blogs for fun. Commenting and sharing without it being mandatory is a great way to make blogging connections (and friends!)
COLLABORATE/ACCEPT GUEST POSTS WHEN YOU’RE FEELING STUCK OR UNMOTIVATED
I just went through a whole period where I thought my blog was stupid and I genuinely was considering giving it up – it’s times like this when collaborating with other bloggers on a topic you love is a great idea. Or having guest bloggers on your site to write about topics you can’t write about (like a destination you haven’t been to but are wanting to visit).
Things like this motivate us and make us realize that there are so many more experiences we have to blog about in the future. Collaboration/guest posting will allow you to take a little step back without abandoning your blog completely. You get a little break and your readers get that constant flow of interesting content from your blog (or having to do with your blog.) Win-WIn!
WRITE ABOUT SOMETHING YOU’RE PASSIONATE ABOUT
Passion brings in the numbers! We’ve all gotten sucked into the “Top 10” and “5 Things to Do In…” posts, and while those are all fine and nice; sometimes you need to write from the heart/soul. Sometimes you need a meaningful or deep post to remind yourself why you started your blog, and your readers will be thankful to read something real.
WRITE AS MUCH AS YOU WANT – NOT AS MUCH AS YOU THINK YOU SHOULD
We’ve all heard the “post no less than 3 times a week and no more than 5 times a week”, Blogging for Dummies guidelines. Well they are crap – don’t do that. You blog as much as you would like to blog (keeping in mind that not having ANY presence on social media does tend to lose followers.) The point of GOOD blogging is that you enjoy it, and if you’re cranking out 4 posts a week but they are all just mediocre and you don’t really care about what you’re saying – you will get that sort of reputation. “Irregular and interesting” is way better than “consistent and boring.”
**If you’re having a slow writing week (or month), share old posts via social media channels and/or invite guest posts to your blog so your readers stay interested and engaged.
TWEET/STUMBLE/SHARE/(MEANINGFUL) COMMENT ON BLOG POSTS YOU ACTUALLY ENJOY
Simply sharing a blog post or leaving a meaningful comment on a blog post that touched you in some way or that you really enjoyed is beneficial in multiple ways…
A) You make connections with bloggers that you have something in common with and who write posts you enjoy
B) Sometimes these blogs can be similar to yours and can open up opportunities for collaborations or guest posts.
C) It’s just nice to read and leave honest comments on posts you like (the blogger will love your sincerity and may even mosey-on-over to your blog and check it out)